Kendrick Lamar Music Campaign 

Name: Helena Bouchard 
Year: Senior
Major: Graphic Design
Project Dimensions: Vinyl Sleeve – 12” x 12; Book Sleeve – 9” x 20” ; Spotify Ad 12” x 7”; Apple Ad- 8’’ x 4’’ 
Medium: Print Design/Digital Media

Displayed is a music campaign design for the artist Kendrick Lamar. Lamar’s music touches on themes of racism, spirituality, as well as personal integrity and morals. The inspiration for the mixed media styles is based of the African American artist Jean- Michel Basquiat who’s art communicates the same issues as Lamar’s music regarding race and self-identity. The universal message for this piece is that we can all rise up from darkness and that our surroundings do not determine our success.  

Selected Works

Loi 103-13Dina Benbrahim

If Men MenstruatedDina Benbrahim

Southlake StageYankel Amarante

Paradoxes & OxymoronsYankel Amarante

StampsLaura Suescun

Hippo Campus TourLindsey Graver

Chance 4 ChicagoKendal Jones

BarramundiKendal Jones

Southlake StageJordan Taylor

"Learn to Let Go"Jenna Bray

Matter of Method ExhibitionHolly Strickland

No SignalCaren Jones

National WondersCaren Jones

Under the InfluenceFidan Zeynalova

Electric WavesSarah Cantor

Eleni YannakopoulosEleni Yannakopoulos

¡Hazlo por tu Mamá!Fiona Schneider

Henn Kim PosterJelena Pistinjat

My Creative IdentityOlivia Bowman

The Wise OctopusOlivia Bowman

Dear Declaration​Rachel Morris

Home Sweet HomeRachel Morris

Maid Cafe GuideRachel Morris

We the PeopleTaylor Franklin

Afro FusionBriyana Butler

HeavyTaylor Mcgee

© LIGATURE 28 2019